SM
SAYANTAN MUKHERJEE
Alliance University, Vellore Institute of Technology University
Research areas: Business, Management and Accounting · Marketing · Digital Marketing and Social Media · Consumer Behavior and Marketing Influence · Marketing and Advertising Strategies
0000-0002-5149-0551
About
Associated with Marketing academia, keeps a keen research interest in the fields of Influencer Marketing, Social Media Marketing, and Consumer Behaviour.
Employment
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Alliance University Assistant Professor2024 - Present
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Vellore Institute of Technology University Research Associate2020 - 2023
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Alliance University Assistant Professor
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (13)
- A PROPOSED CONCEPTUAL FRAMEWORK ON THE BEHAVIORAL ADOPTION OF INFLUENCER MARKETING: ROLE OF INFLUENCING FACTORS AND SOCIAL MEDIA AWARENESS Save
- TRANSFORMATION OF CONSUMER ONLINE BUYING BEHAVIOR AND SAFETY FACTORS POST-PANDEMIC: IS IT TRANSITORY OR PERMANENT? Save
- AN EMPIRICAL STUDY ON THE DEPENDENCE OF SOCIAL MEDIA PLATFORMS ON THE DIGITAL INFLUENCERS TO GAIN RELIABILITY AS A PROMOTIONAL TOOL Save
- Influencer Marketing Save
- Comparing Supervised and Unsupervised Learning Technologies for Customer Segmentation in Marketing Save
- Influencer marketing: Way to a sustainable marketing approach Save
- EMPLOYEE DYNAMICS ANALYZINGSMARTPOD Save
- Impact of Influencer Marketing over Customer Susceptibility in the Indian Retail Sector: Evidence from Emerging Gig Economy of a Developing Country Save
- Exploring Human Resource Management Intelligence Practices Using Machine Learning Models Save
- Empirical study on understanding online buying behaviour through machine learning algorithms Save
- Empirical study on understanding online buying behaviour through machine learning algorithms Save
- EMPIRICAL STUDY ON ONLINE BUYING BEHAVIOUR IN TEENAGERS OF KOLKATA POST COVID19 Save
- ROLE OF NORMS IN THE ADOPTION OF INFLUENCERMARKETING AMONG INDIAN RETAIL CONSUMERS Save