karthik ram M

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Publications (9)

• A Theoretical and Empirical Perspective on Customer Satisfaction and Loyalty in Mobile Payment Platforms
  2026 DOI: 10.1109/ICAECT68478.2026.11426111
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• Customer Perception of Digital Banking Applications: A Sentiment Analysis and Topic Modelling Analysis of Google Play Store Reviews
  IEEE International Conference on Current Trends in Advanced Computing Where Technology Meets Expectations Icctac 2026 2026 DOI: 10.1109/ICCTAC68277.2026.11524565
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• Examining the Availability of Digital Technologies and Analysis of the Preferences with Neural Network Analysis
  International Journal of Engineering Trends and Technology 2023 DOI: 10.14445/22315381/IJETT-V71I3P207
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• Intention to use mobile payment systems among unorganised retailers in India
  Journal of Payments Strategy and Systems 2023
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• Digital Technology Adoption and its Usage Among Unorganized Retailers
  2022 Interdisciplinary Research in Technology and Management (IRTM) 2022 DOI: 10.1109/irtm54583.2022.9791591
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• Antecedents of Binge-Scrolling Short-form Videos
  Icistsd 2022 3rd International Conference on Innovations in Science and Technology for Sustainable Development 2022 DOI: 10.1109/ICISTSD55159.2022.10010460
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• Digital Technology Adoption Behaviour in the context of Unorganised retail: Towards a Technology Continuance Theory
  Icistsd 2022 3rd International Conference on Innovations in Science and Technology for Sustainable Development 2022 DOI: 10.1109/ICISTSD55159.2022.10010458
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• The Emergence of e-Banking Adoption by Rural Banking Customers: Evidence from Tamil Nadu
  Icistsd 2022 3rd International Conference on Innovations in Science and Technology for Sustainable Development 2022 DOI: 10.1109/ICISTSD55159.2022.10010590
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• The propensity of e-commerce acceptance among unorganized retail small-medium enterprises (SMEs)
  Advancing SMEs Toward E-Commerce Policies for Sustainability 2022 DOI: 10.4018/978-1-6684-5727-6.ch004
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