RS
Rajendra K. Srivastava
Indian School of Business, Singapore Management University, University of Pittsburgh Joseph M Katz Graduate School of Business, University of Rhode Island, Emory University Goizueta Business School
0000-0002-5236-2375
Employment
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Indian School of Business Dean2016 - Present
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Singapore Management University Deputy President & Provost2008 - 2015
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Emory University Goizueta Business School Senior Associate Dean2003 - 2008
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University of Texas at Austin Senior Associate Dean1978 - 2003
Education
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University of Pittsburgh Joseph M Katz Graduate School of Business Doctor of Philosophy1974 - 1978
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University of Pittsburgh Joseph M Katz Graduate School of Business Master of Business Administration1974 - 1977
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University of Rhode Island Master of Science1972 - 1974
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Indian Institute of Technology Kanpur Bachelor of Technology1967 - 1972
Projects & Funding
Projects & funding information is unavailable.
Publications (100)
- S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM Save
- Store Manager–Store Performance Relationship: A Research Note Save
- Customer acquisition and retention spending: An analytical model and empirical investigation in wireless telecommunications markets Save
- Economic History of Singapore Save
- Case: Mia By Tanishq Save
- Future of Branding Save
- Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics Save
- Product recalls and the moderating role of brand commitment Save
- Leveraging Market-Based Asset to De-Risk the Firm's Operations Save
- Impact of component supplier branding on profitability Save