Nazia Gera

About

Assistant Professor of Marketing at FORE School of Management Delhi

Employment

• Fore School of Management Assistant Professor
  2025 - Present
• Indian Institute of Management Bangalore Research Associate
  2024 - 2025
• KPMG Global Services
• Manohar Memorial PG College

Education

• Shaheed Bhagat Singh College, University of Delhi
• Shri Ram College of Commerce

Projects & Funding

Projects & funding information is unavailable.

Publications (7)

• Mindful gaming in a busy world: exploring the retro renaissance
  European Journal of Marketing 2026 DOI: 10.1108/EJM-10-2024-0887
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• Safety First! Wait, Ambition First! How Parental Psychology Shapes Purchase Preferences for Their Children
  Psychology & Marketing 2026 DOI: 10.1002/mar.70055
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• Unveiling coping mechanisms in marketplace discrimination: The allure of artificial intelligence recommendations
  Journal of Product Innovation Management 2026 DOI: 10.1111/jpim.12774
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• Artificial intelligence and credit application processing: the role of embarrassment
  European Journal of Marketing 2025 DOI: 10.1108/EJM-06-2023-0428
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• Factors Influencing Sustainable Disposition Behaviour: A Review Of The Literature
  Annual International Research Conference And Doctoral Workshop organized by IIM Lucknow (Noida Campus) 2023
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• Effectiveness Of Nostalgia in Advertising: A Comparative Study of Customers of Different Genders and Age
  International journal of multidisciplinary educational research
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• Temporary Disposition Behaviour in An Online Setting: A Comprehensive Review
  Recent Trends in Information Technology - ICSSR sponsored National Seminar
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