Animesh Singh

Employment

• Manav Rachna University Professor
  2024 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (11)

• Hedonic and utilitarian gratification from ephemeral content on social media: A qualitative study of user engagement
  International Journal of Business and Management (IJBM) 2026 DOI: 10.56879/ijbm.v5i2.74
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• Exploring the Role of Digital Financial Literacy in Promoting Sustainable Digital Financial Inclusion Among Salaried Peoples
  2026 DOI: 10.1007/978-3-032-01715-4_7
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• Buying Behavior of Indian Females Toward Natural Personal Care Products: The Moderating Role of Buying Frequency
  Jindal Management Journal 2025 DOI: 10.1177/22786821241256196
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• Do social media marketing activities promote customer loyalty? A study on the e-commerce industry
  LBS Journal of Management & Research 2024 DOI: 10.1108/LBSJMR-04-2023-0016
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• From attitude to action: Exploring the pathway to purchase organic skincare products
  Multidisciplinary Reviews 2024 DOI: 10.31893/multirev.2024211
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• Validation of happiness at workplace scale in India – an empirical study on EdTech employees
  Industrial and Commercial Training 2023 DOI: 10.1108/ict-02-2023-0009
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• Happiness at work, organization citizenship behaviour and workplace diversity: a study on Indian private sector bank employees
  Industrial and Commercial Training 2022 DOI: 10.1108/ict-05-2021-0037
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• An empirical study on consumer attitude and behavioural intention to adopt mobile wallet in India
  International Journal of Electronic Banking 2022 DOI: 10.1504/ijebank.2022.122219
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• Framework of comprehensive risk management for the science and technology for defense purpose
  Journal of Critical Reviews 2020 DOI: 10.31838/jcr.07.03.129
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• GREEN consumer: Study of demographic and psychographic behavioural segments
  Journal of Critical Reviews 2020 DOI: 10.31838/jcr.07.10.116
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