Rubal Rathi

Employment

• Fortune Institute of International Business Assistant Professor
  2025 - Present
• Indian School of Hospitality Assistant Professor
  2024 - 2025

Education

• BML Munjal University PhD Scholar
  2020 - 2023

Projects & Funding

Projects & funding information is unavailable.

Publications (3)

• Exploring young consumer's adoption of secondhand luxury: insights from a qualitative study
  Rubal Rathi, Sheetal Jain, Ruchi Jain Garg
  Journal of Fashion Marketing and Management: An International Journal 2023 DOI: 10.1108/JFMM-11-2022-0236
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• Luxury as a Sustainable Service: A Push–Pull–Mooring Perspective
  Gautam Agrawal, Rubal Rathi, Ruchi Jain Garg
  Vision: The Journal of Business Perspective 2022 DOI: 10.1177/09722629221104201
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• Evolution of luxury marketing landscape: a bibliometric analysis and future directions
  Rubal Rathi, Ruchi Jain Garg, Aakanksha Kataria

  +1 more

  • Ritu Chhikara
  Journal of Brand Management 2022 DOI: 10.1057/s41262-022-00273-x
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