Dr. Anuradha yadav

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Publications (7)

• Understanding the Dark Side of AI in Shaping Dopamine‐Driven Consumption and Coping Behaviors Among Millennials
  Journal of Consumer Behaviour 2026 DOI: 10.1002/cb.70229
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• Human-like Virtual Influencers and Consumer Purchase Behaviour: An Empirical SEM-based Investigation of Engagement and Emotional Mechanisms
  Global Business Review 2026 DOI: 10.1177/09721509261428638
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• Enhancing supply chain efficiency: Industry 5.0 enablers driving digital twin integration
  Digital Twins for Sustainable Development 2026 DOI: 10.1016/B978-0-443-27388-9.00009-X
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• Impact of Pricing and Quality on Purchasing Decisions for Sustainable Products in Tourism: A Consumer Perspective
  Digital Transformation in Tourism and Hospitality Sustainable Management Strategies for Long Term Excellence 2025 DOI: 10.1108/978-1-80592-425-820251005
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• Investigating Determinants of Customers’ Channel Switching Intentions: An Integrated Structural Model Approach
  Purushartha 2024 DOI: 10.21844/16202117204
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• Perceived challenges affecting user engagement in online community: an analysis of interrelationships and interaction
  Benchmarking 2024 DOI: 10.1108/BIJ-11-2022-0710
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• Systematic Literature Review on Sustainable Marketing and Artificial Intelligence
  Proceedings of the 17th Indiacom 2023 10th International Conference on Computing for Sustainable Global Development Indiacom 2023 2023
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