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Publications (10)
- “I am sorry for judging you”: conceptualizing sentiment reversal among followers in case of falsely alleged social media influencer transgression Save
- Deciphering factors that make a narcissistically loved salon brand Save
- Examining the motivations of sharing political deepfake videos: the role of political brand hate and moral consciousness Save
- The role of organizational culture and voluntariness in the adoption of artificial intelligence for disaster relief operations Save
- An Empirical Investigation of Factors Determining Actual Usage of Entertainment Streaming Apps in India Save
- Empirical Investigation of Participation on Crowdsourcing Platforms Save
- Effect of service transgressions on distant third-party customers: The role of moral identity and moral judgment Save
- Effect of online political incivility on partisan attitude: role of issue involvement, moral identity and incivility accountability Save
- Negative outcomes of positive brand relationships Save
- An empirical study of factors determining wearable fitness tracker continuance among actual users Save