GURURAJ PHATAK

Employment

• M S Ramaiah University of Applied Sciences Assistant Professor
  2024 - Present
• Kirloskar Institute of Advanced Management Studies Assistant Professor
  2022 - 2024
• GM Institute of Technology Davangere Assistant Professor
  2013 - 2022

Education

• University of Mysore PhD
  2012 - 2018

Projects & Funding

Projects & funding information is unavailable.

Publications (14)

• Key Motivational Factors Driving the Adoption of Buy Now, Pay Later (BNPL)
  Lecture Notes in Networks and Systems 2026 DOI: 10.1007/978-3-032-00329-4_49
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• The Economic Impacts of Traffic Congestion in Bengaluru
  Lecture Notes in Networks and Systems 2026 DOI: 10.1007/978-3-032-00329-4_36
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• ANALYSIS OF AIDA MODEL WITH VIEWER’S CHOICE OF SELECTED TV PROGRAMS
  Social Science Forum 2025 DOI: 10.10118/SSFJ/2509114
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• Hierarchical Modeling of Artificial Intelligence Enablers for Micro, Small, and Medium Industries: Evidence from Emerging Markets
  Transforming Business Education Through Artificial Intelligence 2025 DOI: 10.1201/9781998511471-8
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• Customer Churn Analysis in Financial Domain using Deep Intelligence Network
  Idciot 2023 International Conference on Intelligent Data Communication Technologies and Internet of Things Proceedings 2023 DOI: 10.1109/IDCIoT56793.2023.10053473
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• CSR: An Analysis with Respect to Companies and Beneficiary Perspective
  International Journal of Scientific Research and Management 2022 DOI: 10.18535/ijsrm/v10i3.em4
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• The Entreprenuerial Marketing: Concept, Nature And Orientations
  International Journal of Scientific Research and Management 2022 DOI: 10.18535/ijsrm/v10i2.em03
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• A critical analysis of review of literature on domestic violence against working women
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• Comparative Analysis of Traditional and Modern Jeweler Retailers
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• Do Antecedents influence Effectual Behaviour and Performance?-Evidence from Select Indian MSMEs Clusters
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