ABHINAV PRIYADARSHI TRIPATHI
Also known as: Abhinav P Tripathi
Christ University
About
Dr. Abhinav P. Tripathi is Associate Professor at Christ University, N.C.R (Deemed to be University). He is having more than 20 years of experience in the domain of research, academics, consulting and industry. His domain expertise is in the area of Brand and its Management, Business to Business Marketing, Retail Marketing, Digital and social media marketing, Innovation, and technology management, etc.
Dr. Tripathi is an associate lifetime member of Forum of Free Enterprises and various other Marketing clubs and Forums. Prior to his assignment in academics, he was associated with the senior position of marketing area in the company of repute like LG Chemical & Energy and Meditronics India Pvt. Ltd. He has also worked as a policy and action researcher in the area of marketing innovation and design thinking.
He published various articles and research papers in the journal of international repute. He is having more than a dozen papers on his research credentials, in which half of them are Scopus indexed and under the ABDC category. He was also been associated with training & employee engagement modules of BSNL (Bharat Sanchar Nigam Limited), Indian Oil, Uttum Surotech, MTNL, Honda, NIESBUD-Noida, CBSE, NCT-Delhi Gov, UPTU Lucknow and several others in the past.
Employment
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Christ University
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (16)
- Meta AI features on users’ flow experience and acceptance in the beauty and cosmetics industry: moderating role of Meta AI literacy Save
- ANALYZING THE BEHAVIORAL CORRELATES OF GUILT-FREE FOOD CONSUMPTION: STUDY OF GEN Z PERSPECTIVE Save
- Determinants of online consumer buying behaviour: an empirical study on apparel retail Save
- Measuring the Impact of Chatbot Attributes in Enhancing Consumer Satisfaction and Brand Loyalty Among Centennials: PLS-SEM Analysis Save
- “Opening the Black box: Exploring How Intrinsic Motivation Shapes Teachers’ Performance” Save
- Does the Bias Towards Under and Overconfidence Affect Investment Decisions? Save
- Young adult consumer’s perception of value proposition towards organic foods: a tweet based analysis using NVivo Save
- The Impact of Product Display on Consumer Attention and Buying Intention Save
- A Descriptive Study Of Salient Features Of New Education Policy 2020 And Its Impact On Education Save
- Dimensions of Brand Equity: A Hybrid Approach Save