Sriram Mali

Employment

• Christ University Associate professor
  2012 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• Augmented Reality in Retail: Exploring the Mediating Role of Attitude on Purchase Intention in Home Décor and Furnishings
  2025 DOI: 10.2991/978-94-6463-872-1_61
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• Correction to: Service Quality, the Most Driving Factor for Use Continuance of Chatbot in Banking Sector
  2025 DOI: 10.1007/978-3-031-96641-5_97
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• Customer Engagement of Athleisure Brands in the Indian Market Using Netnography as a Research Tool
  2025 DOI: 10.2991/978-94-6463-872-1_57
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• Service Quality, the Most Driving Factor for Use Continuance of Chatbot in Banking Sector
  2025 DOI: 10.1007/978-3-031-96641-5_34
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• The Influence and Impact of AI-Powered Intelligent Assistance for Banking Services
  2023 DOI: 10.2991/978-94-6463-162-3_33
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