Dr. Swati Bhatnagar

About

Dr. Swati Bhatnagar is an Asst. Professor in the Marketing Department at New Delhi Institute of Management. She has graduated from Hindu College, Delhi University & did MBA from ICFAI Business School, Gurgaon. She completed Ph. D from Delhi Technological University and did her research on the topic of Distribution Channel Conflict in the FMCG Sector. She is also UGC NET qualified.
She has a cumulative experience of more than 19 years. She has a corporate experience of 5 years with Birla Sunlife and ICICI Prudential AMC Ltd and worked as a Business Development Manager for the banking channel. She then moved to academics and worked at Amity Business School for more than 12 years. Her area of expertise is sales, behavioral and structural dimensions of Distribution Channel Management and the emerging area of Marketing Analytics. She has presented papers in various national and international conferences at DTU, IIFT Delhi and Amity Business School. She has authored many research papers and chapters and has 4 publications in Scopus indexed research papers.

Employment

• New Delhi Institute of Management Assistant Professor
  2022 - Present
• Amity Business School Asst. Professor
  2009 - 2022

Education

• ICFAI University MBA
  2002 - 2004
• Hindu College New Delhi B.Sc ( Chem) Hons
  1998 - 2001

Projects & Funding

Projects & funding information is unavailable.

Publications (12)

• Bridging the Gap Between Circular Economy and Sustainability
  2026 DOI: 10.4018/979-8-3373-5437-8.ch012
  +Save
• Green Marketing and Sustainable Supply Chain
  2026 DOI: 10.4018/979-8-3373-5437-8.ch014
  +Save
• Impact of COVID-19 on Mobile Payments
  2024 DOI: 10.4018/979-8-3693-2061-7.ch009
  +Save
• Determinants of long-term orientation in seller e-retailer relationship: a seller perspective in the Indian e-commerce
  International Journal of Business and Globalisation 2024 DOI: 10.1504/IJBG.2024.135995
  +Save
• Determinants of customer experience, satisfaction and willingness to purchase from virtual tour of a retail store
  International Journal of Management Practice 2023 DOI: 10.1504/ijmp.2023.127678
  +Save
• Determinants of customer experience, satisfaction and willingness to purchase from virtual tour of a retail store
  International Journal of Management Practice 2023 DOI: 10.1504/IJMP.2023.10052016
  +Save
• Can Multiple Channels Coexist?
  2022 DOI: 10.4018/978-1-6684-5274-5.ch004
  +Save
• An empirical study on the predictors of long-term orientation in interfirm channel relationships: fast moving consumer goods distributors' perspective
  International Journal of Productivity and Quality Management 2022 DOI: 10.1504/ijpqm.2022.126346
  +Save
• Can multiple channels coexist? The case of the Indian FMCG sector
  Multidisciplinary Perspectives Towards Building a Digitally Competent Society 2022 DOI: 10.4018/978-1-6684-5274-5.ch004
  +Save
• Determinants of long term orientation in seller e-retailer relationship: a seller perspective in the Indian E-commerce
  International Journal of Business and Globalisation 2022 DOI: 10.1504/ijbg.2022.10043382
  +Save