Ruchi Agarwal

About

Dr. Ruchi Agarwal, Associate Professor has more than seventeen years of teaching experience at Higher Education level in India, Muscat(Oman) and UAE. She completed her PhD in Marketing in 2010 from H.P. University, India and is currently undergoing an Executive Program in Digital Marketing. She has been associated with programs at Scottish Qualification Authority and University of Stirling, Scotland and was designated as a 'Recognized Teacher' for UK universities. Her main areas of interest include Digital Marketing, Retail Marketing, Consumer Behavior, Marketing Communications, Service Marketing, Marketing Strategy, Innovation and Strategy, Entrepreneurship and Innovation, and Consumer Generated Media.

Employment

Employment history is unavailable.

Education

• Himachal Pradesh University Business School Doctorate (PhD) in Management Studies
  2006 - 2010
• University of Rajasthan Master of Business Administration
  1999 - 2001
• Maharshi Dayanand University Bachelor of Science in Computer Applications
  1996 - 1999

Projects & Funding

Projects & funding information is unavailable.

Publications (10)

• Assessment of Perception of Usage of Mobile Social Media on Online Business Model through Technological Acceptance Model (TAM) and Structural Equation Modeling (SEM)
  2nd International Conference on Business Analytics for Technology and Security, ICBATS 2023 2023 DOI: 10.1109/ICBATS57792.2023.10111279
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• Leading Talent Management: Empirical investigation on Applicant Tracking System (ATS) on e-Recruitment Performance
  2nd International Conference on Business Analytics for Technology and Security, ICBATS 2023 2023 DOI: 10.1109/ICBATS57792.2023.10111172
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• o Strategic Performance Measurement System and Its Impact on Organizational Effectiveness: A Study of UAE based Organizations
  European Journal of Business and Management Research 2022
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• Innovation and Leadership: A Study of Organizations Based in the United Arab Emirates
  Foundations of Management 2021 DOI: 10.2478/fman-2021-0006
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• o Innovation and Leadership: A Study of the United Arab Emirates based Organizations
  Foundations of Management (Scopus Indexed) 2021
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• o Mapping Employers' Perspectives on Student Employability to address Skill- Gaps in the UAE
  International Journal of Business Innovation and Research(Scopus Indexed) 2020
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• Mapping employers' perspectives on student employability to address skills-gaps in the United Arab Emirates
  International Journal of Business Innovation and Research 2020 DOI: 10.1504/IJBIR.2020.110958
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• o Building Dynamic Capability with Business Model Innovation: A New Imperative For UAE Markets
  Asian Journal of Multidimensional Research 2019
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• o Business Model Innovation – The Vital Link to Business Continuity
  European Journal of Business and Management, 2018
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• o Exploring the Different Motives of Blogging Behavior: Do Gender and Marital Status Impact These
  International Review of Management and Business Research 2018
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