0000-0002-5595-8705 About
Dr. Oly Mishra received her graduation degree from Andhra University and MBA (International Business) degree from GITAM University. She completed her Ph.D. in marketing from Andhra University in 2017. She was a Teaching Assistant at Andhra University from 2014 to 2017. Since 2017, she has been an Assistant Professor in Gayatri Vidya Parishad, followed by IILM Institute for Higher Education and GITAM University. She is presently working at the Indian Institute of Foreign Trade (IIFT) as an Assistant Professor in the Department of Marketing. She has published research papers in ABDC, and Scopus indexed journals. Her research interests include consumer behavior, online retail, frugal innovations, bottom-of-the-pyramid, sustainability, and circular economy. Dr. Mishra was a recipient of the TEQIP Scholarship during 2014 – to 2017 while pursuing her doctoral studies.
Employment
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Indian Institute of Foreign Trade Assistant Professor2022 - Present
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (19)
- From Barriers to Metrics Save
- Frugal Innovation and Ethical Consumerism Save
- Role of COVID-19 Caller Tune and Intention to Get Vaccinated: An Application of the Health Belief Model Save
- Weaving Futures: Enhancing Learning and Innovation Capabilities of Rural Women in the MSME Textile Sector Save
- Organizational Learning Capability Save
- Twirl Store: pioneering sustainable textile practices by closing the loop Save
- METAVERSE AND MARKETING COMMUNICATION: A SYSTEMATIC LITERATURE REVIEW Save
- Factors Influencing Sustainable Resilience of Social Enterprises During the Different Phases of the COVID-19 Pandemic Save
- KYC Fraud: A New Means to Conduct Financial Fraud – How to Tackle It? Save
- Adaptive Resilience of a Social Enterprise During Adversity Save