TM
Tapas Ranjan Moharana
Xavier School of Management, Institute of Management Technology
0000-0002-5758-9333
Employment
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Xavier School of Management Assistant Professor2023 - Present
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Institute of Management Technology Asst. Professor2020 - 2023
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (21)
- A literature review of influencer authenticity with recommendations for further study Save
- Responsible advertising and AI - Body positivity messages Save
- When information flows, shoppers flow: examining information quality, interactivity and purchase intention in livestream shopping Save
- Forty Years of Brand Logo Literature: A Review and Future Research Directions Save
- The Blame Game in Ethical Fashion: How Moral Reactance, Narcissism, and Ethical Overwhelm Impact Ethical Fashion Consumerism Save
- Fun or warm: How conversational style boosts customer engagement Save
- When chatbots cause trouble: how agent type and conversation style shape consumer responses to service failures Save
- Exploring the role of self-conscious emotions between consumer minimalism and rental behavior Save
- Influence of celebrity, destination and tourist personality on destination attachment and revisit intention: Moderating roles of endorsement embeddedness, destination crowding and gender Save
- What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence Save