RS

raiswa saha

Also known as: RAI

JK Business School Gurugram, SRM University Haryana - Campus

ORCID iD 0000-0002-5804-0182
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Employment

  • JK Business School Gurugram Assistant Professor
    2025 - Present
  • SRM University Haryana - Campus SENIOR RESEARCH SCHOLAR
    2014 - 2018

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (6)

  • Green Innovation and Ethical Responsibility
    Green Business: Concepts, Methodologies, Tools, and Applications 2019 DOI: 10.4018/978-1-5225-7915-1.ch051
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  • Consumer's response to CSR activities: Mediating role of brand image and brand attitude
    Corporate social responsibility and environmental management 2018
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  • Green Innovation and Ethical Responsibility: Do They Improve Customer's Green Purchase Intentions?
    International Journal of Sustainable Entrepreneurship and Corporate Social Responsibility (IJSECSR) 2018
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  • Food Advergames and Children
    Application of Gaming in New Media Marketing 2018 DOI: 10.4018/978-1-5225-6064-7.ch006
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  • “I don’t buy LED bulbs but I switch off the lights”: Green consumption versus sustainable consumption
    Journal of Indian Business Research 2018
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  • Green Innovation and Ethical Responsibility
    International Journal of Sustainable Entrepreneurship and Corporate Social Responsibility 2018 DOI: 10.4018/IJSECSR.2018010103
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