Ruchi Khandelwal

Employment

• Amity University Deputy Director/ Assistant Professor
  2002 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (9)

• Sustainability
  2026 DOI: 10.4018/979-8-3373-5437-8.ch015
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• Extending UTAUT with task-technology fit and ethical awareness: the mediating role of perceived trust in AI adoption
  Asian Education and Development Studies 2026 DOI: 10.1108/AEDS-06-2025-0269
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• Gamification Strategies for Enhancing Customer Engagement and Loyalty
  2025 DOI: 10.4018/979-8-3693-8886-0.ch005
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• The Use of Digital Tools for Customer Engagement in the Financial Services Sector
  2024 DOI: 10.4018/979-8-3693-2061-7.ch002
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• Contextual Factors for Rural Entrepreneurship and Innovation
  2021 DOI: 10.4018/978-1-7998-4942-1.ch003
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• Outcome-Based Education in Business Schools
  2021 DOI: 10.4018/978-1-7998-4784-7.ch009
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• Dare to defy the challenges of online business
  International Journal of Entrepreneurship and Innovation Management 2020 DOI: 10.1504/IJEIM.2020.108255
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• Taming Consumer Resistance for Taboo Products: The Case of PeeBuddy
  South Asian Journal of Business and Management Cases 2020 DOI: 10.1177/2277977919881418
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• Role of employee engagement in reducing workplace deviance
  Analyzing Workplace Deviance in Modern Organizations 2019 DOI: 10.4018/978-1-5225-9996-8.ch012
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