Yasir Ahmed
Vivekananda Global University, Indian Express, Lovely Professional University
0000-0002-5836-3491
About
Dr. Yasir Ahmed is an Assistant Professor in the Department of Journalism & Mass Communication at Vivekananda Global University (VGU), Jaipur, India. He holds a Ph.D. in Journalism and Mass Communication from Lovely Professional University (2025), an M.A. from Chandigarh University, and a B.A. from the University of Kashmir.
His research focuses on post‑truth, misinformation, political communication, selective exposure, AI in journalism, and gender studies. He has published in journals including the International Journal of Applied Psychoanalytic Studies and Media Asia, and has contributed Scopus‑indexed book chapters to IGI Global. In total, he has 7 Scopus documents. He also holds a copyright from the Government of India on post‑truth and selective exposure theory.
Dr. Ahmed has presented at international conferences (LUMS, Pakistan; LPU; Central University of Jammu) and brings professional newsroom experience from The Indian Express, where he published over 80 bylined articles.
ORCID: 0000-0002-5836-3491 | Scopus ID: 59664319400
Employment
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Vivekananda Global University Assistant Professor2026 - Present
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Indian Express Health Reporter2019 - 2019
Education
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Lovely Professional University Ph.D2021 - 2025
Projects & Funding
Projects & funding information is unavailable.
Publications (13)
- Predicting political media literacy: educational, media consumption, and demographic factors among students in Jammu and Kashmir Save
- Digital Influencers in Global Marketing Save
- The Evolution and Impact of Podcasting Save
- Navigating Trauma, Gender, and Professional Identity: A Psychoanalytic Reading of Repression, Hypervigilance, and Resilience in Patricia Cornwell's Scarpetta Series Save
- Media's Role in Shaping Digital Transformation and Inclusive Economies Save
- Analyzing the Influence of Digital Media on the Perceived Urgency of Neonatal Surgical Conditions Among Parents Save
- The Role of Selective Exposure in Shaping Public Perception of Political Information: An Empirical Study Save
- Harnessing AI for Personalized Learning, Equity, and Administrative Efficiency in Transnational Higher Education Save
- Navigating Hostility: The Role of Cultural and Political Dynamics in Online Harassment of Female Journalists in India Save
- Media Framing And Tourism Reporting In Jammu And Kashmir: A Content Analysis Of Newspaper Coverage Save