Dr. Pankaj Vishwakarma

About

Pankaj Vishwakarma is currently working as Assistant Professor (Marketing) at the Indian Institute of Management Visakhapatnam, Andhra Pradesh, India. Prior to joining IIM Visakhapatnam, he worked at the FORE School of Management, New Delhi. He holds a Ph.D. in Marketing from Vinod Gupta School of Management, Indian Institute of Technology Kharagpur. Pankaj does research in Marketing and Consumer Behavior. His most recent publication is 'Travelers’ intention to adopt virtual reality: A consumer value perspective.

Employment

• Fore School of Management Assistant Professor
  2021 - 2022
• Institute of Rural Management Anand Academic Associate
  2015 - 2016
• Indian Institute of Management Visakhapatnam Assistant Professor

Education

• Indian Institute of Technology Kharagpur PhD
  2016 - 2021
• Indian Institute of Information Technology MBA
  2012 - 2014
• Chhatrapati Shahu Ji Maharaj University B.TECH
  2008 - 2012

Projects & Funding

Projects & funding information is unavailable.

Publications (15)

• Meta-analytic insights into AI chatbots adoption in the service industry: uncovering dynamics and contextual insights using a meta-SEM approach
  Marketing Intelligence & Planning 2026 DOI: 10.1108/MIP-06-2024-0399
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• Current State and Future Directions of Cryptocurrency Research: A Bibliometric Review
  Accounting, Economics, and Law: A Convivium 2025 DOI: 10.1515/ael-2023-0008
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• Ecolabelling: a meta-analytic structural equation modelling approach
  Marketing Intelligence & Planning 2024 DOI: 10.1108/MIP-10-2023-0573
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• Investigating consumers’ adoption of electric vehicles: a perceived value-based perspective
  Marketing Intelligence & Planning 2024 DOI: 10.1108/MIP-05-2023-0228
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• Understanding the Adoption of Traditional (2D) and Virtual Reality (3D) Online Grocery Store in India:An Exploratory Study
  Global Business Review 2023 DOI: 10.1177/09721509231202002
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• Unveiling consumer behavior in marketing: a meta-analytic structural equation modeling (Meta-SEM) of the model of goal-directed behavior (MGB)
  Marketing Intelligence & Planning 2023 DOI: 10.1108/mip-05-2023-0198
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• Gamification in tourism research: A systematic review, current insights, and future research avenues
  Journal of Vacation Marketing 2023 DOI: 10.1177/13567667231188879
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• What makes customers of airport lounges satisfied and more? Impact of culture and travel class
  Journal of Air Transport Management 2023 DOI: 10.1016/j.jairtraman.2023.102384
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• Journal of Internet Commerce: A Bibliometric Overview
  Journal of Internet Commerce 2022 DOI: 10.1080/15332861.2022.2095178
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• Investigating consumers' path to showrooming: a perceived value-based perspective
  International Journal of Retail & Distribution Management 2020 DOI: 10.1108/ijrdm-05-2020-0184
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