Rakesh Kumar Meet
University of Petroleum and Energy Studies, Institute of Rural Management Anand, Institute of Management Technology
About
Dr. Rakesh Kumar Meet currently works at UPES, Dehradun, India. He holds a PhD from UPES. He has 28 years of industry and academic experience working in the leadership positions of various Indian & Foreign Multinational Companies besides reputed institutions. He has attained triple Masters' degree, in Business Management, International Business and Psychology. He has published research papers in Q1 journals indexed in Scopus, ABDC, Web of Science etc. in the field of consumer adoption of technological innovations and sustainable marketing. His research interests lie in educational technology, technology adoption, Gen Z, sustainable marketing, and sales leadership.
Employment
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University of Petroleum and Energy Studies Sr. Associate Professor - Marketing2023 - Present
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Doon Business School Assistant Professor2020 - 2023
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Institute of Rural Management Anand Visiting Professor2019 - Present
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Institute of Management Technology Visiting Professor2019 - Present
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University of Petroleum and Energy Studies Visiting Professor2018 - Present
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Vodafone India Ltd Head-Retail Business2011 - 2017
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Reliance Communication Limited Assistant General Manager2007 - 2011
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Bharti Airtel Limited Corporate Head2004 - 2007
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Dabur India Limited Regional Sales Manager2003 - 2004
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HLL Lifecare Limited Regional Sales Manager2002 - 2002
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Novartis India Limited Merchandising Business Manager1997 - 2002
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (9)
- From Plastic to Purpose: A Decade of Evolution in Consumer Buying Behavior Towards Environment‐Friendly Packaging (2015–2025) Save
- Understanding continuous use intention of technology among higher education teachers in emerging economy: evidence from integrated TAM, TPACK, and UTAUT model Save
- Minimizing waste, maximizing sustainability: Analyzing collaborative practices implementation barriers in the agri-fresh produce industry Save
- Closing the divide: Exploring higher education teachers’ perspectives on educational technology Save
- Does socio demographic, green washing, and marketing mix factors influence Gen Z purchase intention towards environmentally friendly packaged drinks? Evidence from emerging economy Save
- Impact of User Satisfaction With E-Government Services on Continuance Use Intention and Citizen Trust Using TAM-ISSM Framework Save
- Generation Z Inclination Toward Electric Two-Wheelers - A Study on Developing Nation Save
- Exploring factors affecting the adoption of MOOC in Generation Z using extended UTAUT2 model Save
- Trends and Future Prospects in MOOC Researches: A Systematic Literature Review 2013–2020 Save