suraj shah

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Publications (5)

• Metaverse work culture: the emergence of virtual-first companies and HR’s role
  Strategic HR Review 2025 DOI: 10.1108/shr-03-2025-0029
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• The Role of Data-Driven Decision Making in Enhancing HR Analytics Effectiveness in the BFSI Sector
  Frontiers in Health Informatics 2024
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• Cause-related marketing online trust and purchase intention: investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude
  International Journal of Electronic Marketing and Retailing 2023 DOI: 10.1504/ijemr.2023.10053414
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• CRM purchase intention toward private label brand and trust: investigating the role of manufacturer brand quality, firm motives and perceived risk
  International Journal of Electronic Marketing and Retailing 2022 DOI: 10.1504/ijemr.2022.10052617
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• “An Empirical Study of Factors Contributing to International Patients Satisfaction with Special Reference to Medical Tourism in India.”
  ECS Transactions 2022 DOI: 10.1149/10701.1085ecst
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