Sumit Saxena

Employment

• Indian Institute of Technology Ropar Research Scholar : Services Marketing Area
  2018 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (4)

• Customer-Centered Antecedents of a Value Co-Creation Ecosystem
  Emerging Ecosystem-Centric Business Models for Sustainable Value Creation 2022 DOI: 10.4018/978-1-7998-4843-1.ch002
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• Evolving uncertainty in healthcare service interactions during COVID-19: Artificial Intelligence - a threat or support to value cocreation?
  Cyber-Physical Systems 2022 DOI: 10.1016/b978-0-12-824557-6.00014-5
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• Consumer Value Preferences in Healthcare: Insights for Value-centred Management
  Journal of Creating Value 2021 DOI: 10.1177/23949643211042246
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• Are they Really Green: Flipping the Second Side of Green Marketing Coin -A Critical Analysis Using Selected Cases?
  Amity Global Business Review 2015
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