Dr. Anupam Pareek

Employment

• Poornima University

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• Emotion Detection and Sentiment Analysis for Understanding Consumer Behavior
  Improving Consumer Engagement in Digital Marketing Through Cognitive AI 2025 DOI: 10.4018/979-8-3373-3775-3.ch006
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• Green Consciousness: A Study of Consumer Awareness in the Phygitalized World
  Marketing Perspectives on Phygitalization 2025
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• Deep Learning Approaches for Signal and Image Processing: State-of-the-Art and Future Directions
  Proceedings of International Conference on Contemporary Computing and Informatics, IC3I 2024 2024 DOI: 10.1109/IC3I61595.2024.10829368
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• Digital customer experience and customer loyalty in fintech companies
  Banktech 4.0: The Next Wave of Transformative Banking 2024
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• Impact of entrepreneurial orientation and ESG on environmental performance: moderating impact of digital transformation and technological innovation as a mediating construct using Sobel test
  Journal of Innovation and Entrepreneurship 2024 DOI: 10.1186/s13731-024-00443-y
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