Tajamul Islam

Employment

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Education

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Publications (6)

• Hierarchical effects of university social media posts on the enrolment decision-making of international students: integrating the AIDA and TAM models
  Studies in Higher Education 2025 DOI: 10.1080/03075079.2024.2448530
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• Baby boomers’ Over-The-Top (OTT) rush-older customers on new platforms
  Cogent Business & Management 2024 DOI: 10.1080/23311975.2024.2327131
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• International students’ motivations for studying in Indian universities: Implications for value proposition and positioning strategies
  Research in Comparative and International Education 2020 DOI: 10.1177/1745499920910579
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• Religiosity and consumer decision making styles of young Indian Muslim consumers
  Journal of Global Scholars of Marketing Science 2020 DOI: 10.1080/21639159.2019.1679031
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• Religiosity, values and consumer behaviour: a study of young Indian Muslim consumers
  Journal of Consumer Marketing 2019 DOI: 10.1108/JCM-10-2017-2415
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• Effect of religiosity on ecologically conscious consumption behaviour
  Journal of Islamic Marketing 2016 DOI: 10.1108/JIMA-01-2015-0006
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