Maroof Ahmad Mir

Employment

• Asian School of Business Professor & Dean
  2024 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (6)

• Understanding Indian retail investors' intention to adopt ESG investment via fintech: an extended TPB approach combining PLS-SEM and NCA
  International Journal of Bank Marketing 2026 0 citations DOI: 10.1108/IJBM-07-2025-0543
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• Strategic mix priorities as drivers of agripreneurial performance: Evidence from smallholder organic vegetable farmers in Tamil Nadu State of India
  Journal of Agriculture, Food Systems, and Community Development 2025 3 citations DOI: 10.5304/jafscd.2025.144.007
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• Digital financial literacy and financial well-being
  Emerging Perspectives on Financial Well-Being 2024 18 citations DOI: 10.4018/979-8-3693-1750-1.ch003
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• EXPLORING TWO DECADES OF PERSONAL FINANCIAL PLANNING: A SYSTEMATIC LITERATURE REVIEW
  Financial and Credit Activity: Problems of Theory and Practice 2024 2 citations DOI: 10.55643/fcaptp.4.57.2024.4470
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• Investor intentions of stock market participation in India: an extended TPB model
  International Journal of Business and Globalisation 2024 0 citations DOI: 10.1504/IJBG.2024.140578
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• CSR Communication and Purchase Intentions: Analysing the Dynamic Consumer Psychology Process
  Vision 2023 9 citations DOI: 10.1177/09722629231197289
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