Employment
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Indian Institute of Management Mumbai Professor
Education
Education history is unavailable.
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Publications (76)
- Revisiting Sustainable Consumption: Theory, Practice and Policy Insights Save
- Network structures in algorithmic environments: A funneling framework of social network effects Save
- In diversity lies opportunity: complementary product recommendations, message framing and cross-selling Save
- All about Social Coupons! Evolution, Review and Research Directions Save
- Framework for measuring usage intention of digital coupons: a SPADM approach Save
- The Potential of Generative Artificial Intelligence Across Disciplines: Perspectives and Future Directions Save
- Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand? Save
- Use of gamification and hyper-personalization in the coupon industry: does it impact the consumer’s intention to redeem? Save
- Modeling social coupon redemption decisions of consumers in food industry: A machine learning perspective Save
- "Real impact": Challenges and opportunities in bridging the gap between research and practice Making a difference in industry, policy, and society Save