Harleen Mahajan

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Publications (20)

• ECRM Practices adopted by Selected Public & Private Banks in Punjab.
  Finance India 2023
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• Ozone Biotech
  Searching Alternatives 2023
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• Packaging strategies: Outlook on Consumer Buying Behaviour for FMCG Products
  Journal of Management and Entrepreneurship 2023
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• Beardo’s strategic partnership with Marico
  Emerald Emerging Markets 2022
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• Impact of Influential Marketing On Millennials
  Economic Challenger (An international journal) 2021
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• Survival Strategies during Covid 19- A case study of Stellar Hotel
  Cases in Management - Harnessing Innovation, Technology for Entrepreneurship and Sustainability (ICEIL 2020) 2021
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• Impairment of Intangible Assets during Covid Times
  Covid 19: Socio -economic crisis in India 2021
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• Rural communication in India
  Rural communication in India 2020
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• Improving idiosyncratic workplace behavior
  HR Magazine 2020
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• Managing Intangible Assets in Covid Times
  HR Future Magazine 2020
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