Jaydeep Mukherjee

Employment

• Management Development Institute Professor

Education

• Indian Institute of Technology Kharagpur PhD
  2002 - 2006

Projects & Funding

Projects & funding information is unavailable.

Publications (16)

• Investigating antecedents of trust in GAI technology for product/service search: a mixed-method study
  Behaviour & Information Technology 2026 DOI: 10.1080/0144929X.2025.2587728
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• Exploring drivers of customer engagement with voice interface in E-retail
  International Journal of Retail & Distribution Management 2025 DOI: 10.1108/IJRDM-08-2024-0390
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• Framework for adoption of generative AI for information search of retail products and services
  International Journal of Retail & Distribution Management 2025 DOI: 10.1108/IJRDM-05-2024-0203
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• Reviving unorganized retail stores post-COVID-19
  Journal of Strategic Marketing 2024 DOI: 10.1080/0965254X.2024.2323954
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• Patanjali Ayurveda’s Coronil: Marketing Controversy on COVID-19 Cure
  Vision: The Journal of Business Perspective 2024 DOI: 10.1177/09722629211004003
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• Exploring personal savings versus hedonic consumption in the new normal
  International Journal of Retail & Distribution Management 2024 DOI: 10.1108/IJRDM-07-2023-0422
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• Retailing during the COVID-19 lifecycle: a bibliometric study
  International Journal of Retail & Distribution Management 2023 DOI: 10.1108/IJRDM-09-2022-0363
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• Revitalizing Infrastructure Sector to Accelerate Economic Recovery in India
  Vision: The Journal of Business Perspective 2023 DOI: 10.1177/09722629211007579
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• Adoption of personal service robots in India
  IIMB Management Review 2022 DOI: 10.1016/j.iimb.2022.12.004
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• Srikrishna Motors: Using Data to Manage Dealership Performance
  Vision: The Journal of Business Perspective 2022 DOI: 10.1177/0972262921995302
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