DZ

Dr. Azmee Zaheer

Chandigarh University, Babasaheb Bhimrao Ambedkar University, International Institute of Special Education, Reliance Broadcast Network Limited., University of Lucknow

ORCID iD 0000-0002-6281-2608
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About

I hold a Ph.D. and M.Phil. in Management, with a cumulative experience of 10 years spanning academia, research, and industry. My academic journey includes over three years of post-doctoral teaching experience at Chandigarh University, where I have delivered lectures to MBA and BBA students and actively contributed to institutional academic and administrative responsibilities. Prior to that, I accumulated four years of research experience, engaging in teaching and academic coordination.

My professional background also includes three years of industry experience in the electronic media sector, where I was involved in consumer behavior analysis, trade marketing, and digital marketing initiatives. I was honored with a Gold Medal for my research work during my M.Phil. program.

I have published extensively in Scopus-indexed journals, Web of Science, UGC CARE-listed journals, peer-reviewed publications, and edited book chapters. My scholarly contributions also include co-authoring a book and registering a patent. I have presented research papers at over 35 national and international conferences and have actively participated in six Faculty Development Programs (FDPs) and six Research Methodology Workshops. Additionally, I have completed six professional online certification courses.

I have served as a reviewer for reputed academic platforms such as IGI Global and several international and national conferences. My areas of specialization include Marketing, Digital Marketing, Social Media Marketing, Influencer Marketing, Metaverse, Generative AI, Sustainability, Green Marketing, Green Economy, and Consumer Psychology. I have taught a broad range of marketing courses including Marketing Management, Advertising and Brand Management, Customer Relationship Management, Services Marketing, Retail Management, Digital Marketing, Technology in Management, and Consumer Psychology.

Employment

  • Chandigarh University Assistant Professor
    2022 - Present
  • Babasaheb Bhimrao Ambedkar University Research Scholar
    2017 - 2022
  • Reliance Broadcast Network Limited. Marketing Consultant
    2013 - 2016

Education

  • Babasaheb Bhimrao Ambedkar University PhD
    2017 - 2022
  • Babasaheb Bhimrao Ambedkar University MPhil
    2016 - 2017
  • International Institute of Special Education Post Graduate Diploma in Management (Equivalent-MBA)
    2011 - 2013
  • University of Lucknow B.Sc. (Zoology, Botany Chemistry)
    2007 - 2010

Projects & Funding

Projects & funding information is unavailable.

Publications (38)