Karan Nilesh Radia

Employment

• Faculty of Management Sciences, Adani University Assistant Professor
  2023 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• From altruism to sales performance: customer orientation and interaction ability as serial mediators in business markets
  Journal of Business & Industrial Marketing 2026 DOI: 10.1108/JBIM-02-2026-0114
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• Understanding Consumer Resource Scarcity: A Mixed‐Method Study
  Journal of Consumer Behaviour 2026 DOI: 10.1002/cb.70200
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• Modeling Escapism and Immersive Experience in the Metaverse
  Journal of Computer Information Systems 2025 DOI: 10.1080/08874417.2025.2530054
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• Conceptualizing masstige buying behavior: A mixed-method approach
  Journal of Business Research 2022 DOI: 10.1016/j.jbusres.2022.01.023
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• Psychological comfort in service relationships: A mixed-method approach
  Journal of Retailing and Consumer Services 2022 DOI: 10.1016/j.jretconser.2021.102824
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