0000-0002-6323-5881 Employment
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Institute of Management Technology Ghaziabad Professor2006 - Present
Education
Education history is unavailable.
Projects & Funding
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Publications (53)
- Does AR-driven virtual try-on technology inspire luxury consumers: a mixed-method study Save
- Do Virtual Influencers Work for Luxury Brands? How Influencer Type and Message Appeal Shape Consumer Responses Through Schema Congruity Save
- Role of Consumer Minimalism and Psychological Ownership in Consumption Behavior Save
- Investigating the Critical Factors That Shape Customers’ pro-environmental behavior in luxury hotels Save
- Impact of self-expressiveness and environmental commitment on sustainable consumption behavior: the moderating role of fashion consciousness Save
- Exploring the role of self-conscious emotions between consumer minimalism and rental behavior Save
- Ecological consciousness and sustainable purchase behavior: the mediating role of psychological ownership Save
- Conspicuous value and luxury purchase intention in sharing economy in emerging markets: The moderating role of past sustainable behavior Save
- Critical success factors for luxury fashion brands in emerging markets: Insights from a qualitative study Save
- Consumers' psychological reactance and ownership in in-game advertising Save