DC

Dr Partha Pratim Chakraborty

Also known as: P.P.Chakraborty

DBS Global University, Chetana’s Institute of Management and Research,, Chetana’s Institute of Management and Research, Swiss School of Business Management, Shoolini University

ORCID iD 0000-0002-6425-7564
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About

🎓 Dr. Partha Pratim Chakraborty
🌟 Dual Doctorate Researcher | Distinguished Professor of Marketing | Strategic Leader

I am an educator, researcher, and industry expert dedicated to advancing management knowledge and practice. With a Doctorate in Business Management from the Swiss School of Business Management, Geneva, and leadership training from The Wharton School, I am pursuing a second doctorate through the Fellowship Programme in Management at CIMR, Mumbai. My work bridges academia and industry, preparing students and professionals for success.

📚 Academic Leadership & Teaching
As Faculty of Management at CIMR, Mumbai, and Visiting Professor at Symbiosis Centre for Distance Learning, I inspire critical thinking and innovation. At Shoolini University, I led curriculum development, designing student-centric modules in marketing and tourism.

🌟 Industry Expertise
With leadership roles at Mahindra Group, Thomas Cook, and Sterling Holidays, I excel in strategic marketing, digital acquisition, and consumer behaviour.


🔬 Research Contributions

PhD Paper

Chakraborty, P. P. (2024). The Role of Social Media Influencers, Friends, Peers on Travel Decisions for Travellers in Relation to the Highest Impact Among Them That Affect Purchase Intention.
https://www.gbis.ch/index.php/gbis/article/view/291

Research Books

1. Empowering Sustainable Performance and Competitive Advantage in Tourism

Link : https://www.igi-global.com/book/empowering-sustainable-performance-competitive-advantage/378690#table-of-contents

2. Human Capital Management and Competitive Advantage in Tourism

Link : https://www.igi-global.com/book/human-capital-management-competitive-advantage/358109#table-of-contents

Research Paper

1. Partha Pratim Chakraborty. (2024). Strategic Use of Social Media and Podcasts in Donald Trump’s 2024 Presidential Campaign. European Economic Letters (EEL), 14(4), 705–724. Retrieved from https://www.eelet.org.uk/index.php/journal/article/view/2162

2. Luthia, M., Chakraborty, P. P., & Kedia, M. (2024). Harnessing Social Media Insights: Sentiment Analysis as a Tool for Competitive Advantage. Humanities and Social Science Studies, 13(2), 29.

3. ETHICAL CONSIDERATIONS IN DEPLOYING AI AND DATA-DRIVEN TECHNOLOGIES FOR ADAPTIVE EDUCATION , Chakraborty, P. P. (2024). Ethical considerations in deploying AI and data-driven technologies for adaptive education. IPE Journal of Management, 14(27), 44.

4. Experience Economy in Hospitality Enhancing Experiential Offerings , in the prestigious peer-reviewed " Journal of Research " by Lala Lajpatrai Institute Of Management for their July-December 2024 publication. SSN No : 2229-4740
Volume XVI , Number 2 , Pages : 1-11


Conference Paper

Employee Assistance Programs Reimagined: Overcoming Barriers and Fostering Mental Health at Work
ISBN code 978-93-83302-72-7
Link: https://www.sdmimd.ac.in/conferenceproceedings/ihr2024papers/IHR2447.pdf

Journal Contribution

1. Innovative Formats of Designing and Development of SLM in Online Distance Learning “ has been published in our prestigious “Symbiosis International Research Journal on Online and Distance Learning (SIRJODL) Volume 4 Issue 2 July 2022 ISSN 2582-9009

Book Chapters

1. Chakraborty, P. P. (2025). Ethical Dimensions of AI Development. IGI Global Scientific Publishing. [DOI: 10.4018/979-8-3693-4147-6.ch003]

2. Chakraborty, P. P. (2024). The Role of Technology in Enhancing Sustainable Tourism Practices. IGI Global Scientific Publishing. [DOI: 10.4018/979-8-3693-5903-7.ch011]

3. Chakraborty, P. P. (2024). Tourism in Transition in Sustainable World: Embracing Technology and Sustainability in the Post-Pandemic Era. IGI Global Scientific Publishing. [DOI: 10.4018/979-8-3693-5903-7.ch017]

4. Chakraborty, P. P. (2025). Pain Management During Travel: Overview of Pain Management in Travel Medicine. In S. Agarwal, D. Lakshmi, & L. Singh (Eds.), Navigating Innovations and Challenges in Travel Medicine and Digital Health (pp. 487-508). IGI Global Scientific Publishing. https://lnkd.in/gmEih893

5. Chakraborty, P.P. (2025), "Digital Transformation in Hospitality", Thaichon, P., Dutta, P.K., Haghi, A.K. and Dutta, S. (Ed.) Digital Disruption in Hospitality, AI, and Emerging Technologies, Emerald Publishing Limited, Leeds, pp. 157-188. https://doi.org/10.1108/978-1-83608-796-020251009

6. Chakraborty, P. P. (2025). Navigating Leadership Challenges and Opportunities: A Strategic Framework for Excellence in Tourism. In M. Silic, M. Luthia, F. Ahmad, & P. Chakraborty (Eds.), Human Capital Management and Competitive Advantage in Tourism (pp. 67-106). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3373-0071-9.ch003

Employment

  • DBS Global University Associate Professor
    2025 - Present
  • Chetana’s Institute of Management and Research, Assistant Professor
    2024 - 2025
  • Shoolini University Professor of Practise
    2023 - 2024

Education

  • Chetana’s Institute of Management and Research Doctorate
    2024 - 2028
  • Swiss School of Business Management Doctorate
    2021 - 2023

Projects & Funding

Projects & funding information is unavailable.

Publications (28)