DR USHMITA GUPTA

Employment

• Sri Balaji Society Senior Assistant Professor
  2021 - Present
• Avadh Girls Degree College Assistant Professor
  2008 - 2021

Education

• University of Lucknow Ph.D
  2006 - 2012

Projects & Funding

Projects & funding information is unavailable.

Publications (13)

• Sustainable Marketing in Heritage Tourism
  2026 DOI: 10.4018/979-8-2600-3800-0.ch009
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• Rebranding Sustainability
  2026 DOI: 10.4018/979-8-2600-0303-9.ch004
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• Co-Creating the Future
  2025 DOI: 10.4018/979-8-3373-4129-3.ch009
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• Introduction to Industry 4.0: Understanding the Concept, Evolution, and Key Technologies Shaping Industry 4.0
  Convergence of Industry 4.0 and Supply Chain Sustainability 2024
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• The Rise and Rise of Artificial Intelligence in the World of Finance
  2024 DOI: 10.4018/979-8-3693-2185-0.ch003
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• Introduction to Industry 4.0
  Convergence of Industry 4.0 and Supply Chain Sustainability 2024 DOI: 10.4018/979-8-3693-1363-3.ch001
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• Influence of Instagram as a Social Media Platform on Academic Routine and Schedule of Students
  Advancements in Socialized and Digital Media Communications 2024 DOI: 10.4018/979-8-3693-0855-4.ch017
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• The Rise of OTT
  The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production 2024 DOI: 10.4018/979-8-3693-0116-6.ch012
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• Revolutionizing Retail IoT Applications for Enhanced Customer Experience
  Internet of Things 2024
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• The Power of Influence
  Using Influencer Marketing as a Digital Business Strategy 2023 DOI: 10.4018/979-8-3693-0551-5.ch001
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