Pooja S Kushwaha

Employment

• Jaipuria Institute of Management-Indore Professor
  2011 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (10)

• Chatbots in Airlines: Are They Really Assisting?
  Psychology & Marketing 2026 DOI: 10.1002/mar.70121
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• Managing tourism and hospitality industry during pandemic: analysis of challenges and strategies for survival
  Benchmarking: An International Journal 2025 DOI: 10.1108/BIJ-11-2023-0806
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• Exploring the critical drivers of blockchain technology adoption in Indian industries using the best-worst method
  International Journal of Productivity and Performance Management 2025 DOI: 10.1108/IJPPM-10-2023-0547
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• Integrating generative AI in management education: A mixed-methods study using social construction of technology theory
  The International Journal of Management Education 2024 DOI: 10.1016/j.ijme.2024.101017
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• Artificial Intelligence and Machine Learning in Marketing: A Bibliometric Review
  Pacific Business Review International 2023
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• Identification of benefits, challenges, and pathways in E-commerce industries: An integrated two-phase decision-making model
  Sustainable Operations and Computers 2023 DOI: 10.1016/j.susoc.2023.08.005
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• The tie-up blues for Vanya’s Dance Planet: A failure case of social media marketing
  Journal of Information Technology Teaching Cases 2022 DOI: 10.1177/20438869211022365
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• Study of Attitude of B-School Faculty for Learning Management System Implementation an Indian Case Study
  International Journal of Distance Education Technologies 2020 DOI: 10.4018/IJDET.2020040104
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• Enablers for good placements of graduates: fitting industry’s needs
  Higher Education, Skills and Work-based Learning 2018 DOI: 10.1108/HESWBL-11-2017-0096
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• Harnessing Social Media in Hospitality Industry
  Pacific Business Review International 2018
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