BR
BIKASH KUMAR RUP
Marwadi University, Christ University, KIIT University, North Orissa University, Infosys (India)
0000-0002-6490-4979
Employment
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Marwadi University Associate Professor2024 - Present
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Christ University Assistant Professor2022 - 2024
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Infosys (India)2022 - 2022
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KIIT University2012 - 2022
Education
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KIIT University MBA2005 - 2007
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North Orissa University MA2002 - 2004
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North Orissa University BA1999 - 2002
Projects & Funding
Projects & funding information is unavailable.
Publications (9)
- Internal marketing: a systematic literature review and research agendas Save
- Admission criteria and job placement outcomes in public B-schools in India: a critical analysis Save
- Gamification and customer brand engagement: a review and future research agendas Save
- Addressing cartels in emerging markets: a critical analysis of legal implications and policy reforms Save
- Forty Years of Brand Logo Literature: A Review and Future Research Directions Save
- The evolution of consumer well-being over the last four decades: A comprehensive review and future directions Save
- Revisiting brand personality attributes: Mediating role of brand attitude Save
- Influence of social construct on consumers' Brand purchase intention: A review of research Save
- Role of biological sex and gender roles on perceived brand personality Save