Employment
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Institute of Management Technology A. Professor2007 - Present
Education
Education history is unavailable.
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Publications (36)
- Impact of Tourist Phygital Experience on Tourist Visit Intention: Role of Parasocial Interaction Save
- Generative artificial intelligence adoption for achieving supply chain efficiency, circularity and sustainability Save
- Exploring flow experience for hotel's branded booking apps Save
- Green AI Partnerships: Investigating the Interplay of Anthropomorphism and Consumer-Brand Relationships Save
- Benchmarking for organisational competitiveness: a resource-based view perspective Save
- Perceived anthropomorphism and purchase intention using artificial intelligence technology: examining the moderated effect of trust Save
- Consumers’ intention to purchase renting products: role of consumer minimalism, environmental consciousness and consumer scepticism Save
- Analysing brand attachment for restaurant table booking mobile application Save
- Elevating logistics performance: harnessing the power of artificial intelligence in e-commerce Save
- Exploring the lived experiences of internal migrant gig workers through the lens of the Capability Approach Save