Mayank Saini

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Publications (5)

• Determinants of supermarket participation among fruit and vegetable farmers: Evidence from India using a transaction cost perspective
  Journal of International Food & Agribusiness Marketing 2026 DOI: 10.1080/08974438.2026.2652986
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• What shapes farmers’ perceptions of supermarket retail chains? An exploratory study in India
  British Food Journal 2025 DOI: 10.1108/BFJ-02-2025-0194
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• Navigating high-value marketing channels for fruit and vegetable farmers in India
  International Journal of Retail & Distribution Management 2025 DOI: 10.1108/IJRDM-02-2024-0082
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• Exploring buyer–seller relationships in Indian horticultural marketing: A focus on supermarket buyers
  Australian Journal of Agricultural and Resource Economics 2024 DOI: 10.1111/1467-8489.12580
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• A closer look at farmers' participation in the supermarket supply chain using bibliometric and content analyses
  Journal of Agribusiness in Developing and Emerging Economies 2024 DOI: 10.1108/JADEE-06-2022-0128
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