Mosa. Layla Arzuman Banu

Employment

• Varendra University Assistant Professor
  2022 - Present

Education

• University of Rajshahi Master of Business Administration
  ? - 2014
• University of Rajshahi Bachelor of Business Administration
  ? - 2013

Projects & Funding

Projects & funding information is unavailable.

Publications (9)

• The Impact of AI-Generated Marketing Content on Consumer Behavior
  INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS 2026 DOI: 10.47191/ijmra/v9-i6-60
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• Eco-Conscious Consumption: A Comprehensive Evaluation of Green Marketing and Sustainable Packaging on Consumer Purchase Decisions
  International Journal of Research Publication and Reviews 2026 DOI: 10.55248/gengpi.07.0626.17a14
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• Green ınvestment and financial efficiency as catalysts for SDG progress: Evidence from Bangladesh’s banking sector
  Journal of Ekonomi 2026
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• Banking Performance During the Global Financial Crisis: Empirical Evidence from Bangladesh
  International Journal of Economics, Finance and Management Sciences 2024 DOI: 10.11648/j.ijefm.20241203.14
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• Factors Influencing The Student’s Career Intension To Start A Digital Business
  International Journal of Current Science (IJCSPUB) 2023
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• A significant comparison between the expectation and the satisfaction level of students regarding the services provided by Private Universities of Bangladesh: A profound study on Varendra University
  International Journal of Scientific Development and Research (IJSDR) 2022
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• Impact of Several Macroeconomic Variables on Stock Price Movement: A Study on Dhaka Stock Exchange
  IOSR Journal of Economics and Finance (IOSR-JEF) 2020
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• Impact of Corporate Restructuring (Re-branding) on Customer’s Attitude: A study on Robi-Axiata Limited.
  IOSR Journal of Business and Management (IOSR-JBM) 2020
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• School Banking:Concept, Contribution and Prospect: The Perspective of Dutch Bangla Bank Ltd. (DBBL)
  European Journal of Business and Management 2020
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