Sanjay Gupta

About

Sanjay Gupta is working as an Assistant Professor in the Department of Commerce at Sri Aurobindo College of Commerce and Management, Ludhiana. His qualification is MCom, PG Diploma in Statistics, PGDBA (Finance), and CMA (Inter). He is currently pursuing his Ph.D. from the University School of Applied Management, Punjabi University, Patiala. He has work experience of 13 years in the teaching profession and six years in the industry. His areas of specialization are accounting, finance, statistics, and marketing. He has published two books on cost accounting and cost management with the VK Global Publications Pvt. Ltd.

Employment

• Sri Aurobindo College of Commerce and Management Assistant Professor
  2008 - Present

Education

• KAMLA LOHTIA SANATAM COLLEGE M.COM

Projects & Funding

Projects & funding information is unavailable.

Publications (53)

• Metaverse E‐Commerce: Path From Hype to Reality
  Thunderbird International Business Review 2026 DOI: 10.1002/tie.70054
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• Breaking Down IPO Barriers: Cultivating Conducive Retail Investment Environment
  Journal of Public Affairs 2026 DOI: 10.1002/pa.70127
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• Determinants of Augmented Reality Adoption in Developing Economies: A Fuzzy Analytic Hierarchy Process Approach
  Global Business Review 2026 DOI: 10.1177/09721509261432300
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• The interplay of taxes and sustainable tourism: sensitivity analysis based on the fuzzy AHP
  Journal of Hospitality and Tourism Insights 2026 DOI: 10.1108/JHTI-07-2025-0871
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• Reactions towards online advertisements for millennials: a fuzzy AHP approach
  International Journal of System Assurance Engineering and Management 2025 DOI: 10.1007/s13198-025-02709-4
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• Analyzing shopping cart abandonment enablers: an ISM and MICMAC approach
  International Journal of Quality & Reliability Management 2025 DOI: 10.1108/IJQRM-09-2021-0313
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• AI feel millennials: prioritizing the intentions towards adoption of AI-enabled chatbots using fuzzy-AHP approach
  Journal of Science and Technology Policy Management 2025 DOI: 10.1108/jstpm-09-2023-0159
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• How do the determinants of investment decisions get prioritized? Peeking into the minds of investors
  Kybernetes 2025 DOI: 10.1108/K-04-2023-0662
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• Gauging investors' investment decisions in the crypto market through the PRISM of behavioral biases: a fuzzy AHP approach
  International Journal of Emerging Markets 2025 DOI: 10.1108/IJOEM-02-2022-0263
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• Investigating the determinants of private school choice: A fuzzy-AHP analysis
  Compare: A Journal of Comparative and International Education 2025 DOI: 10.1080/03057925.2024.2393129
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