Subrahmanyam Annamdevula

Employment

• GITAM University Associate Professor
  2016 - Present
• Central University of Karnataka Assistant Professor
  2013 - 2016

Education

• University of Hyderabad PhD
  2010 - 2013

Projects & Funding

Projects & funding information is unavailable.

Publications (8)

• Market orientation and Steel firms' performance: A mixed-method study from India
  Multidisciplinary Science Journal 2024 DOI: 10.31893/multiscience.2025176
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• Moral obligation for recycling among youth: extended models of the theory of planned behaviour
  Young Consumers 2023 DOI: 10.1108/YC-05-2022-1520
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• The antecedents of green purchase behavior of Indian households
  Electronic Green Journal 2022 DOI: 10.5070/G314752650
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• Relationship between service quality, satisfaction, motivation and loyalty: A multi-dimensional perspective
  Quality Assurance in Education 2017 DOI: 10.1108/QAE-04-2013-0016
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• Where do you find loyalty in the contemporary university scene?
  Journal of Applied Research in Higher Education 2017 DOI: 10.1108/JARHE-01-2016-0004
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• Effect of student perceived service quality on student satisfaction, loyalty and motivation in Indian universities: Development of HiEduQual
  Journal of Modelling in Management 2016 DOI: 10.1108/JM2-01-2014-0010
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• The effects of service quality on student loyalty: the mediating role of student satisfaction
  Journal of Modelling in Management 2016 DOI: 10.1108/JM2-04-2014-0031
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• Development of HiEdQUAL for Measuring Service Quality in Indian Higher Education Sector
  International Journal of Innovation, Management and Technology 2012 DOI: 10.7763/IJIMT.2012.V3.265
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