CHERUKURI JAYASANKARA PRASAD
Also known as: Prof. Ch. Jayasankara Prasad, Prof. Jayasankara Prasad Cherukuri
Krishna University, KRISHNA UNIVERSITY, Jawaharlal Nehru Technological University, Koneru Lakshmaiah University
0000-0002-6611-0478
About
My area of research is food and grocery retailing which is one of the most promising sectors for international and domestic retail giants to enter Indian consumer market. The quantitative and qualitative structural changes in Indian economy also augurs well for the growth and development of retail market. The phenomenal changes in consumer shopping behaviour driven by paradigm shift in lifestyles of consumers. The ever evolving discernible changes warrant a sustainable and profitable retail model that satisfy the ever changing needs and wants of consumers. This potential opportunity throws myriad takeaways to consumer researchers in creating substantial knowledge and/or adding value to the existing stock of knowledge in consumer behaviour.
Employment
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Krishna University PROFESSOR2024 - Present
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KRISHNA UNIVERSITY ASSOCIATE PROFESSOR2021 - 2024
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Krishna University ASSISTANT PROFESSOR2009 - 2021
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Koneru Lakshmaiah University Assistant Professor2009 - 2009
Education
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Jawaharlal Nehru Technological University Ph.D2006 - 2009
Projects & Funding
Projects & funding information is unavailable.
Publications (6)
- Women role portrayal in Indian television commercials and perceptions of adolescents Save
- Cross-format shopping motives and shopper typologies for grocery shopping: a multivariate approach Save
- Consumers’ Cross-Format Shopping Behavior in an Emerging Retail Market: Multiple Discriminant Analysis Save
- Study on Cross-format Shopping Motives and Shopper Typologies in Emerging Food and Grocery Retail Market in India Save
- Effect of shopper attributes on retail format choice behaviour for food and grocery retailing in India Save
- Effect of Consumer Demographic Attributes on Store Choice Behaviour in Food and Grocery Retailing - An Empirical Analysis Save