0000-0002-6612-3033 Employment
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Indian Institute of Management Calcutta Associate Professor
Education
Education history is unavailable.
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Publications (21)
- A Field Experiment on Marketplace Literacy and Self-Help Group Membership in Subsistence Marketplaces Save
- Marketplace Literacy and Sustainable Consumption at the Base of the Pyramid (BoP) Save
- Effects of income inequality in an emerging economy on subjective economic well-being: suppressing effect of conspicuous consumption Save
- Addressing difficulties with abstract thinking for low‐literate, low‐income consumers through marketplace literacy: A bottom‐up approach to consumer and marketing education Save
- Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India Save
- Educational approaches to enable marketplace metacognition and social intelligence in subsistence consumers Save
- Digital access through smartphones and well-being of BoP women: insights from a field study in India Save
- Impact of lifestyle diseases on income and household consumption: evidence from an emerging economy Save
- Marketplace literacy education and coping behaviors among subsistence consumer–entrepreneurs during demonetization in India Save
- Executive Functions of BoP Consumers: Research Propositions, Conceptual Framework and Implications for Marketing Strategies for BoP Markets Save