Chitra R

Employment

• PSG Institute of Management Assistant Professor (SEL. GR)
  2019 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (4)

• AI-Driven Personalization: Shaping the Future of Gen Z’s E-commerce Decisions
  2025 DOI: 10.1007/978-981-96-5784-1_23
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• Exploring Customer Purchase Intentions Through Affiliate Marketing Using Decision Tree Algorithm
  2025 DOI: 10.1007/978-981-96-5784-1_22
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• Smart Choices: How Computer Applications Shape Consumer Decisions on Household IoT Appliances
  2025 DOI: 10.1007/978-3-031-86302-8_18
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• Supply chain modelling in organic farming for sustainable profitability
  Agricultural Economics (Zemědělská ekonomika) 2023 DOI: 10.17221/44/2023-AGRICECON
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