DP

Panwar,Diksha

Amity University, Greater Noida, IILM University, Uttaranchal University, Amity University - Jaipur Campus, SGRR Institute of Technology and Science

ORCID iD 0000-0002-6639-1070
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About

Dr. Diksha Panwar is a highly experienced researcher and academician with nine years of experience in marketing. Dr. Panwar's professional experience includes worked as an Assistant Professor at IILM University, Greater Noida. Prior to that, she has worked as an Assistant Professor at Uttaranchal University and as a Research Scholar at the same university. She has also worked as an Assistant Professor at Beehive College of Management & Technology, Dehradun, and as an Asst. Executive Exim at Derewala Jeweler Ltd.
As an Assistant Professor, Dr. Panwar has participated in administrative and academic committees. Dr. Panwar's skills in marketing research, critical thinking, problem-solving, data analysis, report and content writing, quantitative and qualitative research, strong communication, teamwork, supervision, adaptability, and IT tools (MS Office suite, SPSS, AMOS, PL-Sem, Tableau, Power-BI) have helped her deliver exceptional service through friendly, knowledgeable, available, and professional involvement.
Dr. Panwar has a Ph.D. in Management (Marketing) from Uttaranchal University Dehradun, 2018, an MBA in International Business and Marketing from Amity University, 2013, and a BBA from SGRRITS, 2011. Her area of research is Marketing (Consumer Behavior, Branding, Advertisement). She has more than 20 research papers (both Quantitative and Qualitative) published in journals indexed in Scopus, WOS, UGC care, Peer-reviewed.
Her expertise lies in designing and executing quantitative and qualitative research studies, analyzing and interpreting data, and generating valuable insights and recommendations for organizations. Her passion for research and commitment to academic excellence have earned her a strong track record in the field of marketing (Consumer Behaviour). Dr. Panwar's expertise in marketing research has enabled her to design and execute research studies that have provided valuable insights and recommendations to organizations. Her experience in statistical analysis and data interpretation has helped her assess accuracy, validity, and integrity of research data. Her excellent communication, analytical, and problem-solving skills have helped her deliver exceptional service.

Employment

  • Amity University, Greater Noida
    2023 - Present
  • IILM University Assistant Professor
    2021 - 2022
  • Uttaranchal University Assistant Professor
    2018 - 2021
  • Uttaranchal University Research Scholar
    2015 - 2018
  • Beehive (PG) College of Advance Studies Assistant Professor
    2015 - 2016
  • Derewala Jeweler Ltd.
    2013 - 2014

Education

  • Uttaranchal University Ph.D
  • Amity University - Jaipur Campus MBA
  • SGRR Institute of Technology and Science BBA

Projects & Funding

Projects & funding information is unavailable.

Publications (31)