Muhammad Irfan Khalid

Employment

• SingularLogic (Greece) Marie Skłodowska-Curie Fellow
  2024 - Present
• University of Agder Research Fellow
  2024 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• When Immersion Obscures Ethics: An Empirical Study of End User Perceptions of Data Practices in Metaverse Marketing
  2027 DOI: 10.1007/978-3-032-38014-2_13
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• Ethical and Regulatory Challenges of Metaverse Marketing: Empirical Insights from Experts and Practitioners
  2026 DOI: 10.2139/ssrn.6809280
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• Rethinking Digital Marketing Ethics in the Metaverse: A Framework for Responsible Engagement
  2026 DOI: 10.1007/978-3-032-06164-5_26
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• The Convergence of Digital Marketing, Ethics, and the Metaverse: An Integrative Systematic Literature Review of Reviews
  2026 DOI: 10.2139/ssrn.6437539
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• Building Metaverse Responsibly: Findings from Interviews with Experts
  the 17th Mediterranean Conference on Information Systems 2025 DOI: 10.48550/ARXIV.2511.23087
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