Animesh Sharma

About

Animesh Kumar Sharma is a Research Scholar at Mittal School of Business, Lovely Professional University, Phagwara, Punjab, India. His research interests are digital marketing, social media marketing, search engine marketing, remarketing, data analytics, artificial intelligence, machine learning, and the applications of technology in business.

Employment

• Lovely Professional University Research Scholar
  2018 - Present
• Lovely Professional University Research Scholar
  2018 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (54)

• Immersive Product Demonstrations Through Metaverse Technology
  Digital Advertising and Consumer Behavior 2026 DOI: 10.1007/978-981-95-7809-2_8
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• The Hapttitude Paradigm - The Science of Happiness at Work
  Hapttitude and DEI: Fostering Happiness and Inclusivity 2026 DOI: 10.2174/97988988155541260101
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• Analysing the dark side of artificial intelligence in tourism and its influence on young consumers’ behaviour
  Aslib Journal of Information Management 2026 DOI: 10.1108/AJIM-06-2025-0416
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• The Evolution of Greenwashing Research in the Context of the Shared Economy: Insights from a Bibliometric Study
  Eco Illusions: Unmasking Greenwashing in the Shared Economy 2026 DOI: 10.1108/978-1-83662-782-120261014
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• Experiential Metaverse Marketing
  2026 DOI: 10.4018/979-8-3373-7534-2.ch010
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• Polarization, Participation, and Perception: Investigating Social Media’s Role in Modern Politics
  Modern Political Marketing and Relational Capital: Navigating the Digital Frontier 2026 DOI: 10.1108/978-1-83708-712-920261001
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• Assessing the Economic and Cultural Significance of Religious Tourism in Ayodhya
  A Guidebook to Ethical Spiritual Travel: Innovation and Global Insights 2026 DOI: 10.1108/978-1-80686-013-520261003
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• From curiosity to confidence: exploring investor behaviour in the age of generative AI
  Information Research an international electronic journal 2026 DOI: 10.47989/ir31261271
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• Leveraging artificial intelligence to build marketing and sales resilience in the digital era
  Applied Marketing Analytics: The Peer-Reviewed Journal 2026 DOI: 10.69554/hyai9104
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• Marketing with Generative Artificial Intelligence: Applications, Opportunities, Challenges, and Research Agenda
  Digital Advertising and Consumer Behavior 2026 DOI: 10.1007/978-981-95-7809-2_10
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