AASHISH MEHRA

Employment

• Galgotias University Professor
  2025 - Present
• Graphic Era Hill University Professor
  2022 - Present
• NSB Academy Principal (Director)
  2021 - 2022
• Teerthanker Mahaveer University Professor
  2018 - 2021
• Prestige Institute of Management and Research Gwalior Assistant Professor
  2010 - 2015

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (9)

• Determinants of chatbot continuance intention in airlines: theory and evidence
  Journal of Research in Interactive Marketing 2026 DOI: 10.1108/JRIM-07-2025-0386
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• Sustainable Store Atmospherics Cues as Drivers of Impulse Buying Tendencies
  2025 DOI: 10.4018/979-8-3693-7620-1.ch014
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• Finding the combined effect of academic and non-academic performance on management students’ placement: A fuzzy logic approach
  The International Journal of Management Education 2023 DOI: 10.1016/j.ijme.2023.100837
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• Technology Driven Tourism: A PLS SEM Model of its Antecedents in Tourist Behavior Intention
  2022 IEEE Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation (IATMSI) 2023 DOI: 10.1109/iatmsi56455.2022.10119265
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• Digital branding adoption by specialty eatery start-ups in the post-pandemic environment in India
  Cogent Business & Management 2023 DOI: 10.1080/23311975.2023.2196043
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• Determinants of adoption of latest version smartphones: Theory and evidence
  Technological Forecasting and Social Change 2022 DOI: 10.1016/j.techfore.2021.121410
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• Determinants of mobile apps adoption among young adults: theoretical extension and analysis
  Journal of Marketing Communications 2020 DOI: 10.1080/13527266.2020.1725780
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• Sahaj Crafts: the challenge of alleviating poverty in Western Rajasthan
  Emerald Emerging Markets Case Studies 2019 DOI: 10.1108/EEMCS-06-2018-0099
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• Services Quality and Customer Satisfaction as Antecedents of Corporate Image: A Study of Banking Sector
  Pranjana:The Journal of Management Awareness 2017 DOI: 10.5958/0974-0945.2016.00007.8
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