MC

Madhusmita Choudhury

Also known as: Madhusmita

GITAM University, Centurion University of Technology & Management, Centurion University of Technology and Management, Affinity Business School

ORCID iD 0000-0002-6694-9986
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Employment

  • GITAM University Assistant Professor
    2023 - Present
  • Centurion University of Technology & Management Assistant Professor
    2021 - Present
  • Affinity Business School Guest Faculty
    2016 - 2021
  • Affinity Business School Assistant Professor
    2014 - 2016
  • Presidency College Assistant Professor(Sr. Grader)
    2012 - 2014
  • Presidency college Assistant Professor
    2011 - 2012
  • College of Business Administration Lecturer
    2007 - 2011
  • College of Business Administration Academic Associate
    2005 - 2007
  • A.G. Biotech Tissue culture Plants Customer Support Executive
    2004 - 2005

Education

  • Centurion University of Technology and Management Ph.D
    2015 - 2020

Projects & Funding

Projects & funding information is unavailable.

Publications (20)

  • The role of extrinsic and intrinsic factors on the purchase intention toward processed food: a cross-sectional study in India
    International Journal of Business and Emerging Markets 2023 DOI: 10.1504/IJBEM.2024.135107
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  • Development of IOT based smart fire detection sensor
    AIP Conference Proceedings 2023 DOI: 10.1063/5.0157457
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  • Effect of Gender & Course on Self- Management & online Learning effectiveness
    Levant Journal 2021
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  • Management studies to develop the smart cities on real life situations by using IOT
    International Journal of Future Generation Communication and Networking 2021
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  • An Empirical Study of Branding Strategy at Dealer point for Selling of Car-a qualitative & systematic Review of Literature
    International Research Journal of Automotive Technology 2019
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  • Brand Equity & Brand preferences influencing the purchase decision : Developments and Directions
    Synergy--I.T.S Journal of IT & Management 2019
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  • An Empirical Study of Customer Satisfaction at Dealer point for Purchase of Car- A qualitative & systematic Review of Literature
    International Journal of Research in commerce & Management 2019
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  • An empirical study of Brand evangelism for recommending cars- A qualitative & systematic review of literature
    International Journal of Technical Research & science (IJTRS) 2019
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  • Perceptual Mapping of SED & Brand Evangelism to purchase car
    International Journal of Management, Technology and Engineering 2019
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  • Perceptual Mapping of SED and Brand Choice to Purchase Car
    Pacific Business Review International 2019
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