Prof. Yogesh Upadhyay
ITM University, Jiwaji University, ITM (SLS) Baroda University
0000-0002-6789-0445
About
Dr. Yogesh Upadhyay currently serves as the Vice Chancellor of ITM University in Gwalior. Prior to this role, Dr. Upadhyay held the position of Dean at Jiwaji University's Faculty of Management in Gwalior and served as Vice Chancellor at ITM University in Gwalior and ITM (SLS) Baroda University in Vadodara. With expertise in consumer choice modeling, social media analysis, and human resource analytics, Dr. Upadhyay has presented papers at esteemed institutions including IIM Ahmedabad, ISB Hyderabad, IIM Bangalore, and Harvard University.
His research has garnered recognition from esteemed organizations such as the American Marketing Association and the Association of Consumer Behaviour, with publications in high-impact journals including the Journal of Vacation Marketing, International Journal of Hospitality Management, Journal of Consumer Behaviour, Electronic Commerce Research and Journal of Business Research. Dr. Upadhyay is adept at utilizing various analytical methodologies such as SEM, PLS, Conjoint Analysis, and Latent Modelling.
Dr. Upadhyay's contributions extend beyond research, having trained over a thousand management educators in business analytics and supervised over 35 scholars in earning their PhD degrees. He has also mentored PhD candidates who have received prestigious awards at national and international levels. Recognized for his teaching and research, Dr. Upadhyay has received accolades such as the Best Business Academic of the Year Award from Osmania University in 2007, presented by Dr. C. Rangarajan, the former Governor of the Reserve Bank of India and then Chairman of the Prime Minister's Economic Advisory Council.
Employment
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ITM University Vice Chancellor2024 - Present
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ITM (SLS) Baroda University Provost2019 - 2020
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ITM University2013 - 2015
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Jiwaji University Head
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (24)
- Exploring the Relationship Between Workplace Spirituality and Social Capital with Reference to Delhi NCR School Teachers Save
- A Proposed Framework for Exploring the Relationship Between Workplace Spirituality and Innovative Work Behavior Save
- Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market Save
- Brand wagon effect: How brand equity eclipses the effect of eWoM on purchase intentions – Mediating role of review helpfulness Save
- Internal Branding: Connecting Links to Establish Employees’ Brand Behaviour in Hospitality Sector Save
- Psychological capital and innovative work behaviour: The role of mastery orientation and creative self-efficacy Save
- Effect of online social media marketing efforts on customer response Save
- Three Decades of Consumer Ethnocentrism Research: A Bibliometric Analysis Save
- Predicting green purchase intention through attitude and social norms: A study of eco-friendly products Save
- Internal and external fit scores as predictors of brand internalization Save