shivakanth shetty

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Publications (7)

• Tanishq: Brand Activism Gone Wrong?
  Vision: The Journal of Business Perspective 2023 DOI: 10.1177/09722629221129727
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• Parle Products: The Journey of Budget Brand Toward Premiumization
  Business Perspectives and Research 2021 DOI: 10.1177/2278533720923519
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• Old Monk: The Resurrection of a Heritage Brand
  Business Perspectives and Research 2020 DOI: 10.1177/2278533719887460
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• Brand activism and millennials: an empirical investigation into the perception of millennials towards brand activism
  Problems and Perspectives in Management 2019 DOI: 10.21511/ppm.17(4).2019.14
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• Imperative of revisiting the operational risk control architecture in public sector banks (PSBs) in India: a qualitative analysis
  Banks and Bank Systems 2019 DOI: 10.21511/bbs.14(1).2019.12
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• Riding the waves of culture: an empirical study on acclimatization of expatriates in IT industry
  Problems and Perspectives in Management 2018 DOI: 10.21511/ppm.16(3).2018.34
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• How to win back the disgruntled consumer? The omni-channel way
  Journal of Business and Retail Management Research 2018 DOI: 10.24052/jbrmr/v12is04/art-20
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